xler8AD was commissioned to strategise, brand and launch 3elm, an independent educational support service based in Abu Dhabi that assists, guides and mentors clients, from all socio-economic backgrounds, who have the right aptitude to make informed choices that will ultimately connect them to future growth and professional success.

Working with the founders xler8AD created a brand strategy and architecture with the concept of hope at its centre. 

A new brand mark that reads simultaneously in Arabic and English, was complimented by vibrant and distinctive brand assets.

xler8AD content and digital teams articulated the vision, mission, values, linked them to behaviours that could be measured and then developed a 360-degree dual language launch campaign and assets to take 3elm to market with targeted communications in both English and Arabic to businesses, students, parents and key education stakeholders.

Client: 3elm Education

Contributors: 

Hey Guys Digital

Sean Kilian

Sandy Welch

Paul Carpenter

Effortz Solutions