ADGP Paddock Club

Owned and operated by Ethara, Yas Marina Circuit is one of the most technologically-advanced tracks in the world, home to the annual Formula 1® Etihad Airways Abu Dhabi Grand Prix.

The Yas Marina Paddock Club is unique as it sits directly above the pit lane and the garages, providing thrilling views to the spectators of the start-finish line. It gives unprecedented views over the team villas and the stunning Yas Marina and is renowned for offering one of the most premium and luxurious hospitality offerings of the season.

Ethara commissioned xler8AD to create and execute a murals at both the 25 metre high main entrance and along the two corridors that connect the hospitality suites at the Paddock Club as part of an ambitious upgrade of the whole building.

At over 1 kilometre, the bespoke abstract Arabic calligraphic design was made reality by seven specialist artists in just five weeks.

Client: Ethara 

Partner agency: Gallery Dod

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