Media24 is South Africa’s leading media company with interests in digital media and services, newspapers, magazines, ecommerce, book publishing, print and distribution. It is part of Naspers, a multinational group of media and ecommerce platforms.

xler8AD founder Crispian Brown was approached by the Media24 leadership to refresh the brand which had become muddled over time, to emphasise the company’s position as a proudly Southern African corporation with integrity and journalism at its heart.

Crispian created a fresh modern identity, based on the concept of journalists looking for an angle on a story. 

A revitalised toolbox allowed Media24 to communicate in multiple languages seamlessly across all its platforms and assets.

The new brand and strategy took large scale form on the side of their redesigned headquarters on Cape Town’s foreshore prompting one media commentator to say, “The new Media24 logo has real presence – you can almost hear it.”

Client: Media24 Leadership