xler8AD’s founder Crispian Brown was approached to work on the concept and pitch for a customer magazine for Toyota and Lexus South Africa.
Bucking the trend of publications from car companies, Crispian focused on the new generation of African Toyota drivers, their style, their aspirations, and their lives in modern South Africa.
The result was a intelligent, cool, design-led magazine that positioned Toyota at the leading edge of Southern African culture and innovation.
