The Centre for Coaching is a leading international executive development and Integral Coaching® Organisation based at the UCT (University of Cape Town) Graduate School of Business (GSB) – one of the top 50 business schools globally.

xler8AD was approached by the Centre for Coaching to refresh their marketing assets and an enhanced product offering, to appeal to a newly defined target audience.

We developed a new brand toolbox with a more contemporary font, a secondary colour palette and a signature illustration style drawn from the African cave paintings that had inspired their logo.

At the same time, our editorial team worked to distil key messages and build a suite of core sales assets that the organisation could then tailor for specific purposes and prospects.

Client: The Centre for Coaching

Contributors: Sandy Welch