eWaei Vodcasts
xler8AD’s ongoing work with UK-Gulf Cyber Security Fellowship initiative, involves mentoring each year’s new Awareness Syndicate Group drawn from the brightest young female professionals working in Cyber Security across the GCC.
The 2024/2025 intake decided upon an ambitious vodcast series which would interview the alumni and mentors from the programme in a fresh, informal and colloquial format. xler8AD advised and supported the syndicate and helped them to refine the marketing plan to focus on LinkedIn to drive traffic to the vodcasts hosted on Arabic language cyber-awareness portal eWaei.org built by xler8AD –
read the case study here.
The vodcasts were complimented by bold, bespoke campaign artwork that put the interviewees at the centre of the campaign visually (quite a bold step for Arabic women in the region) and elevated them in the style that drew its inspiration from hard-hitting TV interview idents.
Client:
UK Government FCDO
Contributors:
Date:
January 15, 2025