When Readdle Inc. was looking to relaunch their multi award-winning email client Spark, they approached xler8AD to work with them on a creative strategy centred on the concept of distraction-free working that would inspire and excite new and existing customers.

Working with the founders and the executive team xler8AD articulated the brand promise through a new line: “Smart. Focused. Email.” and then refreshed the brand mark, typography, colour palette and brand toolbox with a full suite of new visual assets and styles to take Spark to market globally.

Xler8AD worked with Readdle Inc.’s in-house product, development, marketing, content and creative teams to bring the new brand and strategy to life across all touchpoints including onboarding screens, social platforms, email communications, video, App stores and of course a new site designed to drive download.

Client: Readdle Inc.

Contributors: Sean Killian