With 25 years of successful regional experience, Tabreed has pioneered district cooling in the UAE and across the GCC, partnering on milestone projects that have been at the heart of infrastructure development and have set the standard for the industry.
Tabreed commissioned xler8AD to create a ‘long-tail’ campaign that would embed cost-optimisation thinking and behaviours into every Tabreed employee’s daily routine and approach to their work.
xler8AD devised the ‘WIZE’ campaign which not only echoed the language used in everyday business (business-wise, work-wise etc.) but more crucially was an acronym for the four behaviours linked to effective cost-optimisation.
