xler8AD is a boutique branding, creative and marketing consultancy.
The Abu Dhabi-based founders bring over 60 years of experience in branding, marketing, publishing, production, media, advertising, creative & design.
Our approach is informed by our experience of leading global award-winning teams and agencies in the key creative markets of London, New York and Cape Town and the Middle East, building a network of talent which is resourced in a modular way: collectively, individually or in teams depending upon the needs of each client.
Where projects require specific skills such as experiential marketing or gamification, we draw upon our international network of world-class agencies and freelancers built over our years of experience in the marketing, media and communications industry.
The xler8AD digital, video and content expertise brings deep regional experience in establishing web portals, communications, events and TV and film production for international and regional clients.
Cultural resonance
We understand the business complexities and cultural sensitives of the MENA region, and always take these into account.
This includes context, nuance, politics, culture, customs and expectations of the different countries, Emirates and GCC inhabitants.
We have a proven track record of working with a spectrum of clients, ranging from government departments to private companies, and forging strategic alliances with some of the world’s biggest corporations.
The founders’ editorial backgrounds mean we understand that words carry weight – we’re able to weave compelling narratives and tell stories that resonate with audiences.
Our unique way of working
We implement something called ‘cultural synergy’.
When people from diverse cultures engage creatively, ideas grow exponentially and the fusion of diverse cultural insights leads to fresh perspectives and innovative work.
Central to our approach is our methodology of identifying ‘Brand Bytes’. These are tiny differences that make each organisation unique – the strands of DNA that define a company’s culture, approach or USP.
Contact us for an in-depth understanding of this approach.
